Armitage Communications Ltd | ABB Bus Tour
Case studies are a great way to communicate a product's success. We took it one step further for ABB by showing journalists their products around London.
Industry, Technical PR, ABB, Events, Bus Tour, Automation, Power
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ABB Bus Tour

Industry: Automation and Power

Date

September 10, 2014

Category
Content, Design, Events, Photography
Tags
Automation, Industry, Power
About This Project

Case studies are a great way to communicate a product’s success. We took it one step further for our client by showing journalists their products at work in venues spanning the length of Central London.

 

How did we achieve this? We took one of the most iconic forms of transport available, the Routemaster bus and created a bespoke route in order to enthrall the press with stunning landmarks such as the Gherkin, the London Eye and Imperial College. The Imperial College on Exhibition Road is neighbours with the Victoria and Albert, the Science and Natural History museums, proving that our client’s products really are in the centre of it all when it comes to London tourist culture.

 

Integral to the event planning process, was the painstaking design of  a map using a variety of sources including the London A to Z. We also designed special tickets to ensure that each journalist knew exactly where to meet us on the day, including the time, bus stop, the hotel and surrounding landmarks such as St Paul’s cathedral.

 

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Blogger, Social Media Twitter, Social Media You Tube, Social Media LinkedIn, Social Media Google Plus, Social Media