Armitage Communications Welcomes Amy Moqbel as Senior Account Manager

 Armitage Communications has welcomed Amy Moqbel to the team as Senior Account Manager.

Amy joins the team with 13 years of marketing experience, and a master’s in strategic marketing. As a self-professed design geek, Amy has previously trained as a Product Design Engineer, and her career history spans both big and small businesses where she has been responsible for driving business growth across several different product categories.

“I have always had a keen interest in tech and innovation trends and remain fascinated by how they will shape our future” commented Amy. “I am excited to join the team here at Armitage”.

“I am delighted to welcome Amy to the Armitage team” commented Mike Maynard, Managing Director of the Napier Group. “With a strong background in engineering and technology, Amy further strengthens our team of technical journalists and engineers”.

Amy will be working closely with ABB and will deliver communications solutions for ABB’s world-renowned measurement & analytics products.


Easily Develop Personas with our B2B Persona Creator Tool

It’s no secret that the key to a successful campaign, is ensuring that you are targeting the right audience, and with the right messages. Online platforms now play a significant part in interacting with consumers, and it’s important that you identify the most effective channels to communicate with your audience.

A buyer persona is a fictional representation of a company’s specific target customer, it provides detailed information about your ideal customer’s demographics, career background and goals. A persona might include the following: age, job role, skills in terms of using the internet and their understanding of the product, as well as the key challenges they face. It’s also important that your persona document addresses the objective that they are trying to achieve from visiting your website, as this will help you solve the challenges they are facing in their position.

A persona creates a ‘human’ representative for the businesses’ larger target audience and provides the team with a shared understanding of customers in terms of goals and capabilities. In companies with multiple units who each target different customers, having personas is so important to make sure you establish the differences between them and how to best target their needs. How many personas a company needs will depend on how many different segments your customers fit into.

As part of the Napier Group, we understand that it can be time-consuming and difficult to create customer personas on your own. Our B2B Persona Creator Tool allows you to develop personas for a specific campaign, and truly understand the audience you want to target from the beginning.

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Why not try it out today? Or get in touch now if you want us to provide some further information on personas and how we can help you.