Process Industry Informer Launches Podcast Series

Process Industry Informer has recently launched its own podcast series, which will discuss the latest technologies and future insights throughout the manufacturing process industries.

Hosted by expert Dave Howell, the first three episodes are now live, featuring interviews with Steve Leech, Business Manager for Process Control Systems at Siemens, Jamie Clayton, Operations Manager at Freeman Technology, and Fréderick Motte, VP Customer Success at TrendMiner.

We've started to see more and more publications launching their own podcast, and with current circumstances, this is a great way for Process Industry Informer to engage and inform their readers in an alternative way.

To subscribe or listen to the podcasts, please click here.

 

 


Hannover Messe Cancelled for 2020

After recently announcing that the Hannover Messe would be postponed until July 2020, the organizers have now announced that the industrial fair will not take place this year, due to the increasingly critical situation of the COVID-19 pandemic.

With comprehensive travel restrictions, bans on group gatherings, and a prohibition decree in the Hannover region, it's clear to see that holding the Hannover Messe was near impossible. The manufacturing industry is also being shown as struggling, as demand and sales in Germany decline, resulting in supply bottlenecks, production stops, and reduced working hours for employees.

“Given the dynamic development around Covid-19 and the extensive restrictions on public and economic life, Hannover Messe cannot take place this year,” says Dr. Jochen Köckler, Chairman of the Board of Management, Deutsche Messe AG. “Our exhibitors, partners, and our entire team did everything they could to make it happen, but today we have to accept that in 2020 it will not be possible to host the world's most important industrial event.”

As the first time in 73 years that the Hannover Messe will not take place, organizers are not allowing the event to completely vanish, with plans in place to form a digital information and networking platform that will be available to customers soon.

Various web-based formats will enable Hannover Messe exhibitors and visitors to exchange information and live streams will present interactive expert interviews, panel discussions, and best-case presentations. The online exhibitor and product search is also being enhanced, with a function that enables visitors and exhibitors to contact each other directly.

“We firmly believe that nothing can replace direct, person-to-person contact and we are already looking forward to the time after Corona,” added  Dr. Jochen Köckler. “But especially in times of crisis, we must be flexible and act pragmatically. As organizers of the world's most important industrial trade fair, we want to offer orientation and sustain economic life during the crisis. We are doing that with our new digital offering.”

It's fair to say that this was not unsurprising news to come from Hannover Messe, with other trade shows also facing the inevitable option to either postpone or cancel; and we look forward to seeing what the digital offering will provide visitors until it can take place again in 2021.


Armitage Communications Welcomes Amy Moqbel as Senior Account Manager

 Armitage Communications has welcomed Amy Moqbel to the team as Senior Account Manager.

Amy joins the team with 13 years of marketing experience, and a master’s in strategic marketing. As a self-professed design geek, Amy has previously trained as a Product Design Engineer, and her career history spans both big and small businesses where she has been responsible for driving business growth across several different product categories.

“I have always had a keen interest in tech and innovation trends and remain fascinated by how they will shape our future” commented Amy. “I am excited to join the team here at Armitage”.

“I am delighted to welcome Amy to the Armitage team” commented Mike Maynard, Managing Director of the Napier Group. “With a strong background in engineering and technology, Amy further strengthens our team of technical journalists and engineers”.

Amy will be working closely with ABB and will deliver communications solutions for ABB’s world-renowned measurement & analytics products.


Easily Develop Personas with our B2B Persona Creator Tool

It’s no secret that the key to a successful campaign, is ensuring that you are targeting the right audience, and with the right messages. Online platforms now play a significant part in interacting with consumers, and it’s important that you identify the most effective channels to communicate with your audience.

A buyer persona is a fictional representation of a company’s specific target customer, it provides detailed information about your ideal customer’s demographics, career background and goals. A persona might include the following: age, job role, skills in terms of using the internet and their understanding of the product, as well as the key challenges they face. It’s also important that your persona document addresses the objective that they are trying to achieve from visiting your website, as this will help you solve the challenges they are facing in their position.

A persona creates a ‘human’ representative for the businesses’ larger target audience and provides the team with a shared understanding of customers in terms of goals and capabilities. In companies with multiple units who each target different customers, having personas is so important to make sure you establish the differences between them and how to best target their needs. How many personas a company needs will depend on how many different segments your customers fit into.

As part of the Napier Group, we understand that it can be time-consuming and difficult to create customer personas on your own. Our B2B Persona Creator Tool allows you to develop personas for a specific campaign, and truly understand the audience you want to target from the beginning.

Gathering information from goals and objectives, to identifying the media channels your customers use, our tool provides an easy to read concise PDF, detailing all the information you need to create a successful targeted campaign.

Why not try it out today? Or get in touch now if you want us to provide some further information on personas and how we can help you.