European Rubber Journal Announces Elastomers for Sustainability Competition

European Rubber Journal (ERJ) has announced that it's July/August Issue will include a special feature, the Elastomers for Sustainability Initiative (E4S), which will identify 10 of the most significant advances in the field of elastomer/rubber technology.

The publication has launched the E4S competition, which has invited both readers and companies to submit entries. The competition aims to help ERJ identify its Top 10 new materials technologies, based on their contribution to enhancing the environmental profile of the industry.

The E4S competition comprises of five categories, with individuals and companies able to provide suggestions, along with supporting details which can include published information, ranging from press releases to technical papers. E4S entries should ideally involve a product application, which has been commercialized within the last 18 months and materials technologies at an advanced stage of commercialization will also be considered.  Categories include:

  • Automotive components
  • Construction, incl. recreational areas
  • Consumer, medical and other GRGs
  • Industrial products
  • Tires

The top 10 technologies will be selected by an independent panel, comprising experts from leading industry associations and academic groups.

With companies able to submit entries till the 28th May, there is still time to enter and be in with the chance of being featured in ERJ's Top 10. Here at Armitage, we look forward to seeing the results from what is an interesting competition, and the impressive technologies we are sure will emerge.

To find out more information on how you can enter, please click here. 

 

 


Five trends in industrial robotics that are helping to transform manufacturing

Today a Meltwater search of ‘robotics’ headlines tallies 24 results across 12 titles including BBC News, Financial Times and HR magazine. We’re dedicated to following the robot trends across all industries - whether it’s AI being used in finance or robot skeletons being used to help paralysed patients walk again. However, as an agency we are particularly focused on the manufacturing industry where many of our clients are helping UK companies to achieve faster and more flexible production.

There are a number of areas where robotic technology is developing at a rapid rate due to a demand for greater flexibility and speed.  It was difficult to come up with only five because there are many different industries within UK manufacturing that have all got the potential to use robots. Nevertheless, we managed to narrow it down. Here are the five that we think are the most exciting to track right now:

Collaborative robots
Initially collaborative robots conjure up visions of smaller robots working alongside people. There are a number of models which have been developed to bring the collaboration to many new areas of production such as electronics, pharmaceutical and automotive as well as small to medium sized manufacturers or workshops. Some of these are able to react to potential collisions and others are ergonomically designed so that if a collision occurs they won’t impact the co-worker. 

Lesser known collaborative robots are the large-scale industrial sized robots which are fitted with sensor technology so that they can stop before a human gets within a certain radius. There are even researchers who are exploring code which make robots interact closely with humans - see Madeline Gannon’s work here.

If larger robots are able to collaborate with us, then we could be lifting cars with a wave of our hands in no time.

Machine tending
Robots are able to be adapted into different configurations according to the needs of a customer. In the machine tending industry, there are many different end tools required and robot manufacturers are creating cells which are especially adaptable for this purpose. 

There is also a growing skills gap. In this industry many companies are introducing robots to perform the manual loading and unloading so that the skilled employees are able to use their expertise to perform other work steps.

Digital maintenance
With the advent of smartphones and 4G, the possibilities for maintenance engineers, factory managers and CEOs to communicate with elements around the factory floor has expanded. When 5G lands, expect more possibilities. But for now, we are able to share with you that remotely monitoring robot performance is a thing. This is achieved using data analysis and as robots are basically told what to do via a form of data (code), it is possible to analyse this data and provide insightful statistics such as how fast the robots are performing and how many parts have been processed.

A lot of us are getting used to analysing data in the form of social media analytics, for example - if there can be this much insight into engagements on smartphones to drive changes in the way we interact with each other, then analysis of robotics performance could mean great changes for the way that manufacturing is performed - and all at the tap of a screen.

Warehouse logistics
As many of us are ordering goods online whether it’s new clothes or a new sofa, warehouses are having to quickly adapt to manage all of the incoming orders. Warehouse automation has become the differentiator for many online brands. Leading names Ocado and Amazon, for example, have invested heavily in robotic technology. Ocado even has its own innovation department within which they are developing their own robots. 

As more of us come to rely on shopping being delivered to our door, greater numbers of warehouses are going to need robots to maintain their position in the market.

Here’s a video of Ocado’s robots in action: https://www.youtube.com/watch?v=4DKrcpa8Z_E

Food and beverage
As food trends proliferate from veganism and vegetarianism through to the paleo diet and sugar-free, the demand on food and beverage brands to continue to churn out relevant products means flexibility is key.

Robots are adept at providing flexibility. They can pick, pack and place products using vision technology which recognises various shapes and sizes. It all comes down to the programming - which is taking less and less time thanks to innovative programming software. Robots also bring the speed - so if a confectionery brand needs to release a timely limited edition chocolate bar, they can do so without too much hassle.

To understand more about what robots have to offer the food and beverage industry, watch this video from Wired https://www.youtube.com/watch?v=SKBHnbYo-4s


Five good reasons to consider apprenticeships

With the tendency of many schools to focus on academic qualifications as a route to a good career, the value of vocational education is often overlooked. This is a shame, because vocational qualifications and training in the form of apprenticeships can often provide a valuable foothold into the real world of work, equipping young people with skills and experience learned literally ‘on the job’.

In this article, we look at five great reasons to consider apprenticeships and explain why vocational qualifications can offer an equally valid alternative to their academic counterparts even up to degree level.

Reason 1 – You learn by doing

While classroom-based teaching suits some people, it can often be a turn-off for those with a more hands-on approach to learning. Vocational qualifications and work-based learning provide the opportunity to discover not just why things work in theory, but also how they how they work in practice. Especially when training is conducted in the workplace, there is the opportunity to learn from the very best teachers – the people who do the task as part of their actual daily job – and to gain honest and informed feedback on your performance.

In many cases, this will entail working alongside people from different backgrounds, age groups and education, introducing an added dimension of interpersonal skills training that can prove invaluable in later life. The ability to communicate with mixed groups of people, for example, is a key skill needed in management, which is why you will often find many senior managers in many different walks of life who started their careers as apprentices.

Reason 2 - Find out what you want to do – and what you don’t

Getting hands-on into a role is a great way of realising that the lifelong ambition you’d been aiming may not be your true calling in life. Steve Wilding, now Field Sales Manager for ABB Measurement & Analytics in the UK and Ireland, sees his apprenticeship as the starting point for his career in engineering sales, after originally having wanted to be a draftsman.

Says Steve: “I was lucky enough to get an apprentice technician role with Vickers, which at the time manufactured electric motors for aerospace and defence applications. At the start, I saw this as a great way of fulfilling my ambition of becoming a draftsman.”

“However, after having worked in several positions around the company, including positions on the factory floor, I realised by the time I got to the design department that I was much more interested in other areas of the company’s activities. Luckily, my apprenticeship gave me scope to choose something else - had I come in straight from school or university, I may well have ended up being stuck in a role I didn’t like.”

It was also Steve’s experience as an apprentice that gave him his next role, which led to the start of a life on the road from which he has never looked back.

“After working in internal sales with Vickers, I took a position with Bourdon, a French manufacturer of instrumentation equipment, becoming sales office manager within a year and then going on the road as a sales engineer. It is this role that really laid the foundations for my career with ABB and a job that I really love doing.”

Reason 3 – Get ahead

After undertaking an apprenticeship with ABB’s robotics business, Louis Novakovic now specialises in programming ABB’s dual-arm YuMi collaborative robots. You can read about his experiences here: https://www.linkedin.com/pulse/how-were-putting-young-people-path-robotic-future-abb-robotics-uk/
After undertaking an apprenticeship with ABB’s robotics business, Louis Novakovic now specialises in programming ABB’s dual-arm YuMi collaborative robots. You can read about his experiences here: https://www.linkedin.com/pulse/how-were-putting-young-people-path-robotic-future-abb-robotics-uk/

While university degrees are often touted as the passport for high salaries and quick advancement, there is no real substitute for experience. 

Some of the UK’s most prolific business leaders started as apprentices. Consider, for example, JCB Chairman, Lord Bamford who as Anthony Bamford, started his career as an apprentice for agricultural machinery manufacturer Massey Ferguson. Or Andrew Reynolds Smith, previously CEO of GKN Automotive and now CEO of engineering company Smiths Group, who began his working life as an apprentice for Texas Instruments.

Furthermore, contrary to popular belief, apprenticeships aren’t just limited to the engineering and manufacturing sector. A wide range of professions, from entertainment through to fashion and cooking, offer their own versions of apprenticeships giving candidates the opportunity to gain valuable hands-on experience.

Famously, Jamie Oliver, Gordon Ramsay, Karen Millen, Stella McCartney and even Sir Ian McKellen all started as apprentices in their respective fields, rising through the ranks to become leading names. Some, such as Jamie Oliver and Gordon Ramsay, have even started their own apprenticeship programmes to encourage future generations.

It is also often the case that many people who undertake vocational qualifications and apprenticeships are ahead in their careers by the time their academic counterparts emerge from university. This can provide not just a financial advantage, but also the advantage of accessing opportunities to work in roles in other companies that would not be available to a newly-qualified graduate.

“Not long after finishing his apprenticeship, one of my friends was headhunted by Boeing in the US to work as an interior designer for its aircraft,” says Steve Wilding. It was his four years of experience as an apprentice that gave him this opportunity – a big step for someone still in their early twenties.”   

Pawal Bajwa and Samuel Barrett who are currently working as apprentices with ABB Measurement & Analytics in St Neots. Their training will see them gaining experience across the business, covering all areas from product assembly through to sales and service.
Pawal Bajwa and Samuel Barrett who are currently working as apprentices with ABB Measurement & Analytics in St Neots. Their training will see them gaining experience across the business, covering all areas from product assembly through to sales and service.

Reason 4 – Earn and learn

The prospect of leaving university laden with tens of thousands of pounds of debt to repay tuition fees is leading many school and college students to rethink their life choices. As a way of both learning and earning, apprenticeships can offer an attractive and worthwhile alternative career path.

One of the biggest benefits of an apprenticeship is the opportunity to earn while you learn. Wage rates vary according to age, with the average wage for an apprentice starting at £3.70 an hour for those aged 16 to 18, £5.90 for those aged 18 to 20 and £7.83 for over 25s. In many cases, there is the prospect of pay increases as time goes on, with rates tending to increase once the first year of training is complete.

In terms of qualifications, apprenticeships offer a great way to combine work with study, with the chance to earn valuable qualifications. Depending on the length of the apprenticeship, candidates can progress from Intermediate level (Level 2), equivalent to GCSE, through to Higher or Degree level (Level 4,5,6 and 7), equivalent to a Foundation, Bachelor or Master’s degree. In addition to providing direct work experience, apprenticeship programmes also incorporate a study element, typically involving day release at an associated college.

Most importantly, unlike university education, there is no repayment expected at the end of the experience. All fees are covered by the employer and the Government. Once the apprenticeship is complete, subject to positions being available, a qualified apprentice can either remain with the organisation they trained with or move on to find other opportunities.

Reason 5 - Make lifelong friendships

In the same way that many people who go to university create lifelong friendships, the same is also true for apprenticeships.

Says Steve Wilding of ABB: “The best thing about doing an apprenticeship is that you’re all in it together. For example, I had friends doing apprenticeships with other companies – to get an idea of what each other did, we would spend time visiting each other’s companies, which gave us a great insight into different ways of working and doing things. 

Even though it’s now 28 years since I did my apprenticeship, I’m still in touch with many of my fellow apprentices, many of whom I still meet up with on a regular basis.”

Interested?

If reading this article has helped spark your interest in becoming an apprentice, there are plenty of advice sites available with more information about how to take the next step. The following are examples of some sources of information that may help:

UCAS Apprenticeships page – Everything you need to know about apprenticeships in the UK, with a breakdown of opportunities and schemes by region

GOV.UK page on becoming an apprentice – The UK Government’s page on becoming an apprentice is a good starting point for finding out more about what’s involved and how to prepare yourself for an apprenticeship

The Apprenticeship Guide – A complete step-by-step guide to apprenticeships, containing the full what, how and why of becoming an apprentice and a full list of opportunities by region and industry sector

Get my first job – enter your location and specify which industries you’re interested in to find a choice of suitable apprenticeship opportunities


Analyse your Website with Our SEO Audit and Reporting Tool

With 93% of online experiences beginning with a search engine, and 75% of people never scrolling past the first page on Google, it’s hard to argue that SEO shouldn’t be an important part of your digital marketing strategy.

Each year, Google makes hundreds of changes to search, reporting an incredible 3,234 updates in 2018, an average of almost 9 per day!

As part of the Napier Group, we understand that SEO should be an important aspect of your digital marketing strategy; and our SEO Audit tool allows you to easily review your own website, quickly identifying any problematic areas that need attention, enabling you to make subtle changes to your site, and improve your own ranking on Google.

Our SEO Audit tool analyses key aspects of your website including:

  • Mobile Optimisation - Our SEO tool checks the site compatibility with mobile devices and delivers a simple usability score.
  • Page Speed – An important factor in search rankings, our tool measures speed for both mobile and desktop versions of your website.
  • Keyword Analysis – Our tool identifies the single, two, three and four-word keywords from the page, enabling you to optimize copy to meet your SEO goals.
  • HTML Headings – It’s important to have a structure to your page, as this will provide a good user experience. Search engines use headings to index the structure and content of your web pages.

 

Why not try our SEO Audit Tool today, and gain insight into how you can move up Google’s rankings. Alternatively, to find out more about how we can help you with SEO, and get the advantage on your competitors, give us a call on 020 8667 9660 or email us now.


Empower yourself with our marketing ROI calculator

As part of the Napier Group, we realise the importance of proving a return on an investment to your team, both when putting forward a proposal for marketing campaigns, as well as providing feedback to directors when a campaign has been executed. 

Quantifying leads generated from a range of marketing tools such as website enquiries, social media leads and events can be achieved using marketing automation tools like Hubspot. Feeding data from these softwares into our calculator enables you to funnel all of your website visitors into one place, then increase or decrease your current conversions to calculate how many MQLs, SQLs and customers you generate yearly.

 

First off input all of your website visitors, contacts generated, MQLs (Marketing Qualified Leads), SQLs (Sales Qualified Leads) and customers. Then the percentage of visitors to contacts, contacts to MQLs, MQLs to SQLs and SQLs to customers. Next fill in your target performance numbers, the estimated revenue per customer and the marketing budget invested in your campaign.

Et voila! Press calculate and our calculator will generate the potential increase in profit and the return on investment.

 

See how the calculator works for you and feel empowered by the numbers at your next marketing review.  Equally, why not get in touch to find out how our suite of PR and marketing activities could amplify future project success?

We’d love to hear from you.


5 Top Digital Marketing Tactics for Future Success

It’s no secret that the digital age has changed the way B2B companies interact with their customers. With technology constantly evolving, tactics that once used to be revolutionary, like personalisation, are now expected from consumers, and companies are having to regularly rethink their digital strategy to ensure they are communicating with consumers effectively.

At Armitage, we understand how technology has evolved marketing, and what B2B companies need to do in order to interact with customers successfully. This is why we’ve pulled together 5 top tactics your digital marketing strategy should include, to ensure success for the future:

Original Video Content

Video marketing, especially within the B2B sector, has become a great tool for companies to introduce their solutions to consumers.

If you’re not already, targeting your customers with an interesting two- or three-minute video is a great way to provide them with valuable, bite size content. Your video needs to be engaging and you can do this through a variety of ways including:

  • Walk your viewer through how you helped a specific customer get from point A to B, show them how your company started, or how you developed a specific feature of your product. Hook your audience with an easy to understand video first, before going into specifics.
  • Useful and Educational Content: Include useful and educational content. Whether you choose to share tutorials of how to use your product/solution, product demos, or ‘how-to’ style videos, this is a great way to provide your audience with information in a quick and simple way.

 

 

Influencer Marketing

The word ‘influencer’ is commonly associated with the B2C world, with beauty bloggers more commonly coming to mind. This could explain why influencer marketing has been slow to gain momentum within the B2B tech sector; but the last year has seen a rise, with technology companies increasingly partnering with influencers to improve their credibility and social media reach.

As tech buyers become more desensitized to the marketing they see daily, influencer marketing provides companies with a fantastic opportunity to leverage influencers, who have built a loyal following and credibility within the industry, to market to decision makers.

In the first half of 2019, we’ve seen a clear increase in awareness about influencers, with both clients and potential clients requesting more information about influencer marketing and the benefits it can provide for them. If your looking to invest into influencer marketing, and want to know how Armitage can help you, get in touch!

Re-Targeting Current Clients

Often one of the biggest digital marketing tactics B2B companies overlook is retargeting current clients.

Usually, clients are only using/buying 20% of what your company offers. By including a re-nurturing plan in your marketing strategy that actively re-target’s current customers, you will be able to build a process that ensures your company is facilitating consistent retention, upsell and cross-sell of additional products, features and services.

Re-targeting can be implemented across a range of different digital platforms, with the most popular including Google Ads, AdRoll and LinkedIn.

SEO and Content

We all know content is king when it comes to SEO success. SEO sits at the heart of any digital marketing strategy and aligning your SEO to your content is vital in maintaining a strong presence online and driving leads to your website.

But how do you ensure that you’re not only writing content, which is highly ranked, but also quality content that is user-focused?

SEO can be complicated but the following three tips will ensure you are well on your way to achieving success:

  • Keyword Research: Perhaps one of the most significant factors of SEO, is completing good keyword research. Find relevant keywords that relate to your expertise, products/services and your audiences search intent.
  • Topic Research: Analyse your keyword research and identify topics on what your audience wants to learn, so you can produce content that will help them solve their problems.
  • Focus on Readability: Ensure your piece of content is readable. Is your content easy to follow? Clear on what it is describing? To be readable, your content needs to present all types of information in an understandable way.

 

 

Marketing Automation Tools

There’s no longer a way to escape marketing automation, as across the marketing world, companies are either looking to invest, beginning to implement or already have access to marketing automation tools.

A marketing automation tool such as HubSpot, provides a simple way for marketers to stay on top of contacting and nurturing leads. With sale cycles lasting weeks, months and even years within the B2B tech industry, marketing automation helps you stay top of mind, and market to your contacts on a regular and intelligent basis; and more importantly it isn't time-consuming for either the marketing or sales team.

At the speed technology is changing, it’s clear to see that marketing automation is one tool marketers will not be able to ignore for much longer; as marketing automation platforms like HubSpot or Marketo will provide companies with the opportunity to interact with their customers more simply and successfully.

We hope these tactics help you when moving forward with your digital marketing strategy, and please get in touch today, if you have any questions, or require further assistance.


Opening young minds to careers in engineering

For a few years now we’ve been advocating STEM subjects for both study time and play. With engineering a critical part of the UK economy, luckily we’re not the only organisation pushing the message home that more inspiration is needed to convince young people to open up their minds to engineering careers.

Earlier this month, the Institute of Engineering & Technology (IET) announced a series of open days taking place across the country. On Friday 26th July 2019, sites spanning Scotland, Manchester, Doncaster, Peterborough, London and Kent to name just a few, will be opening their doors to adults and children to demonstrate what the world of engineering has to offer in the form of workshops, tours, challenges and question and answer sessions.

Alison Carr, Director of Governance and Policy at the IET explains, “It’s a chance for parents and children to look behind the scenes at places that you may not expect there’s any engineering - places like the National Theatre, Victoria & Albert museum, and some places where you might expect to see some engineering but you actually get to see some of the detail. Parents and children get to see why engineering is so important in these venues.”

Engineering a brighter future

The day has been designed to encourage parents to support their children in choosing careers in engineering and technology but could this be too little too late? In 2018 61% of businesses surveyed in the CBI/Pearson Education and Skills Survey expressed a lack of confidence that there will be enough people available in the future with the necessary skills to fill their high-skilled job vacancies. Furthermore, the UK’s economy depends on these jobs being filled. With 25% of the UK’s total GDP generated by the engineering sector in 2015 (£420.5 billion) according to Engineering UK, a dwindling rate of engineering graduates doesn’t spell great tidings.

To remedy this outcome, we’re committed to supporting any organisation that’s pushing engineering careers as the way forward for the next generation. Although we believe it will take more than just a few companies - more likely the combined efforts of government, education, businesses and engineering enthusiasts alike - we want to highlight the amazing opportunities that are presenting themselves at the end of this month at a site near you in the hope that these will motivate some young minds to pursue a job in engineering.

We’ve listed some of the most fun below so hurry and get your families signed up - the spaces will fill fast:

 

Brighton Toy Museum

Brighton Toy Museum
Location: Brighton
Times: 10am-5pm
Booking: 01273 749 494

Description: One of the world’s greatest toy museums, it spans a set of Victorian cellars covering four thousand square feet. The day will include creating hovercraft using household items, an activity suitable for children aged between 7 and 11.

 

 

 

 

The National Museum of Computing

 

The National Museum of Computing
Location: Milton Keynes
Times: 1030am-5pm
Booking: https://www.eventbrite.co.uk

Description: The National Museum of Computing is home to the world’s largest collection of historic computers including the Turing-Welchman Bombe and Colossus of the 1940s through to the large systems and mainframes of the 1950s, 60s and 70s. The rise of personal computing and mobile computing exhibitions are also on display with the recent unveiling of an Engima cipher machine used in the Second World War making this a must-see day trip this summer.

Brunel Museum

Brunel Museum
Location: London
Times: 11am-1pm
Booking: Included with museum admission

Description: Telling the story of one of the world’s great engineering dynasties, the Brunel Museum includes a grand entrance hall where a young Brunel threw the world’s first underground concert party in 1827. What a raver! In the lower gallery there’s an exhibition about Brunel’s greatest ship, the SS Great Britain, which set the design standards for today’s modern shipping. Activities on the day will include bridge building using a range of materials including straws, wooden blocks, string, newspaper and card. The challenge will involve making a bridge that will span a gap of at least one metre between two low tables while leaving room for ships to pass underneath.

BBC Birmingham Tours

BBC Birmingham Tours
Location: Birmingham
Times: 11.00am-12pm or 2pm-3pm
Booking: http://blrm.io/EngineeringOpenHouseDayBBCBhamTour

Description: You or your child fancy yourself as the next newsreader on BBC News? Visitors will take part in a tour of the BBC Blue Room, BBC Broadcast Support Centre and Midlands Today News Studio and TV Production Gallery. Visitors will also get to chat to staff about engineering and technology careers at the BBC.

Southend Tech Festival

Southend Tech Festival
Location: Southend-on-Sea
Times: 10.30am-3pm
Booking: https://www.southendtech.co.uk/iet-engineering-open-house-day-2019

Description: Southend Tech Festival collaborates across various sectors and includes Raspberry Jams, hackathons, coding, makerspace and Smart City events. Attendees will learn about coding and digital making with the Raspberry Pi and Microbit, how to create music, digital animations and games, train an AI using machine learning and interface with sensors and electronics.

 

Armagh Observatory and Planetarium

Armagh Observatory and Planetarium
Location: Northern Ireland
Times: 10am-4.30pm
Booking: First come, first served basis, no need to pre-book
Description: Research at Armagh ranges from the study of objects within the Solar System through to distant galaxies. Astronomers use ground based telescopes and satellites and high performance computing to simulate observations and compute models. The day will include a Rocket Workshop during which families will learn how to make a stable, aerodynamic rocket and then take it outside for launch. 

 

 

 

To see the full list of opportunities during the nationwide Engineering Open House Day, click here. And don’t forget to tweet us with your pictures from the events using #IETOpenDay.


weclome

Armitage Communications Welcomes New Account Director

Armitage Communications has welcomed Ian Jarrett to the team as Account Director. Ian joins the agency with a strong engineering background, and more than 25 years of experience in both the electronics and industrial automation sectors.

Ian will assist in helping develop and grow the agency; and brings a wealth of knowledge to the role, specializing in global marketing communications, content generation, media relations and strategic marketing.  

“I am really excited to be joining Armitage Communications” stated Ian. “Armitage has an unrivalled reputation for content generation for the B2B technology and engineering industries and as part of Napier it has a great future ahead. What’s more the whole organisation has a very transparent set of company values that benefits both its employees and its customers. For me it was important to join a business where hard work and integrity is appreciated and rewarded.” 

“I am delighted Ian has joined Armitage, bringing his extensive experience and marketing expertise to our team,” commented Mike Maynard, managing director of the Napier Group. “We have already seen strong growth in the business since acquiring Armitage and Ian will help us continue to expand by bringing knowledge, creativity and enthusiasm that client’s value.”

Ian will be working closely with several of Armitage’s key clients, including Airbus, Nokia and ADB Safegate.


Inbound marketing

Inbound Marketing: 5 Tips for Success

Marketing strategies tend to come and go, but Inbound
marketing has proved that it is here to stay.

Even after a decade in the marketing world, inbound
marketing is perceived as a ‘revolutionary’ concept; viewed as a strategy that works,
it delivers excellent results for companies who have taken the plunge and
adopted inbound marketing into their marketing strategy.

However, like most strategies, inbound marketing is not
exempt from being reviewed; and marketers should evaluate their tactics
regularly to ensure they are producing the results you need.

At Armitage, we understand what is required to ensure you
implement a successful inbound marketing strategy; so, we thought it was only
right to share the following 5 tips to ensure your inbound marketing is a
success:

Keep Your Content Fresh

Content is the most important aspect of your inbound
marketing strategy, but with time limits, and everyday pressures, it can be
challenging to keep up with a content schedule. Often this means marketers fall
into the habit of repeating posts, resulting in readers seeing the same content
again and again.

It’s important to have variety in your content, and although
writing new tip sheets, or whitepapers are good, not all content creation needs
to be time consuming. A key way to keep your content fresh without spending
lots of time, is repurposing content you already have.

Take an interesting and popular blog post. What’s stopping
you from turning it into a SlideShare? Or repurposing it as a video? You’ll be
surprised by the amount of great content you already have, which is ready and
waiting to be re-purposed. 

Position Yourself as the Industry Expert

It can be easy to forget that the people searching/reading
your content are trying to solve a problem.

For inbound marketing to be a success, you need to create
content that captures the attention of your leads, by pre-empting their
questions and providing them with the answer to their problems.

You should always write content with your clients/potential
clients in mind. What do they struggle with? What are the key problems they
have faced in the past? By identifying these issues, and more importantly
addressing them in your content, you are instantly positioning your company as
the expert in the industry providing the answers the reader is looking for.

Make it Easy for Customers to Contact You

This may seem like an obvious tip, but it is often
overlooked in making sure your website makes it easy for people to understand
what it is you do and how to contact you.

For example, if your website is your primary source of
inbound opportunities, getting in touch with a real person should always be one
click away on any page of your website.

If a potential customer is on your website and struggles to
find a way to contact you; whether this be via email, phone, or social
engagement, you create the risk of losing a qualified lead within seconds.

To avoid this, make sure you have clear CTAs on all key
pages of your website directing the visitor to your contact information. Or
even better, make sure a clear email address and phone number is featured on
every page of your website, by including this information on the footer of your
pages.

Increase Inbound Visitors to your Site with SEO Strategies

Put yourself in your prospect shoes, they are requiring a
solution to a problem and the first thing they will do is turn to Google.

It is vital that you are properly optimizing your website
and content, to increase organic search traffic. By effectively leveraging
search engine optimization, targeting high traffic keywords, and analysing data
trends, you’re positioning your website and brand higher in the search engine
results, increasing your online visibility to inbound visitors.

Don’t Forget to Nurture Your Leads

Often marketers are so focussed on using inbound tactics to
attract people, they can forget one crucial element – nurturing your leads.

It is important to remember that once a lead fills in a form
or downloads a piece of your content, you need to follow up through email or
calling to qualify and nurture the lead.

With Marketo
revealing that a massive 96% of visitors viewing your website aren’t ready to
buy; lead nurturing is vital in helping your leads through each stage of the
funnel, (whether this be through email marketing, lead scoring or list
segmentation) until they are in a position to buy.

It can be a tough job to ensure your inbound marketing strategy is running smoothly and successfully; but by utilizing these top five tips, your company will be on the right path to inbound marketing success!