Try Out Our SMART Objective Generator Tool

SMART objectives are used by both individuals and businesses to set and achieve goals. By setting goals we can focus on achieving them with the ability to closely monitor and measure progress.

Here at Armitage, we understand how SMART goals can help businesses grow, which is why our team has designed a free SMART objective generator tool to help you effectively reach and monitor your objectives.

SMART objectives are something which we all can forget to do, or a process which some may think is rather straightforward; but in reality, it’s easy to create our own objectives, but have we considered if they’re specific, measurable or time-bound? Without considering each element of ‘SMART’ our goals are unlikely to be reached.

So what does the ‘SMART’ acronym stand for?

  • Specific - Be specific about what you would like to accomplish- consider the 6 ‘w’s.
  • Measurable - What metrics do you need to use? How will you measure progress?
  • Achievable - Do you have the tools needed for your goal? What can you do to make it attainable?
  • Relevant - Is your goal in line with your overall business objectives?
  • Time-bound - Providing a target date for deliverables is key to reaching your target on time.

Featured on our parent company’s website Napier, our quick and easy tool can help you create your own SMART objectives. Using the tool, simply describe what you want to achieve, how your goals will be measured and what you need to accomplish and it will generate your tailored SMART objective.

Click here to create your SMART objectives and start reaching your goals today!

 


From Apprentice to Marketing Specialist – National Apprenticeship Week 2020

It has been three years since I completed an apprenticeship with the Napier Group, and I have recently hit 4 years of working with the agency. As each year passes and the National Apprenticeship Week dawns, I often reflect on how my apprenticeship allowed me to blossom into the Marketer I am today. In this blog I thought I would share my perspective on how an apprenticeship helped kickstart my career.

When I completed my A-Levels back in 2015, I wasn’t certain about what I wanted to do, or where I wanted to go after Sixth Form. I then applied for an apprenticeship at Cambridge Regional College and since then, I haven’t looked back. My progression throughout the programme really gave me the boost I needed to develop critical skills needed in a professional environment.

I chose the apprenticeship path over University, and I strongly believe that it was the right decision for me. Armitage gave me the opportunity to develop my marketing skills and gain valuable career experiences in a real working environment; something I didn’t think was possible at such an early stage. Still today I am grateful for the time and training the company dedicated to my development during my apprenticeship.

During my time as an apprentice, I was able to build my reporting and Microsoft office skills as well as build relationships with clients and work on various exciting B2B marketing campaigns.

In 2017 I became a Marketing Specialist at the Saffron Walden office, and continued my education with the CIM Certificate in Professional Marketing at Cambridge Marketing College. I still continue to learn new things here at Armitage, but my apprenticeship will always remain as one of my highlights.

An apprenticeship worked for me, and I would definitely recommend the programme to anyone looking to make the first step up into a worthwhile career.


Change for the IML Group as Alan Franck retires

The IML Group has recently experienced some changes to the HazardEx editorial team, with the much-respected Editor Alan Franck retiring at the end of 2019.

Alan spent 8 years as Editor of HazardEx, expanding the focus of the magazine, website and events to share a wide variety of information on hazardous area operations and process safety.

Following his departure, HazardEx is now in the capable hands of Alistair Hookway, former Editor of Panel Building & Systems Integration (PBSI). Alistair has revealed that he is excited to get going, starting with the HazardEx Conference & Exhibition on February 26 & 27 in Harrogate.

Paige West is now looking after Design, Products & Applications, as well as Connectivity 4IR and PBSI.

We wish Alan, Alistair and Paige all the best for the future.


Endeavor Business Media Acquires Informa’s Industry & Infrastructure Intelligence and Auto Aftermarket Media Brands

Endeavor Business Media has announced a new agreement with Informa, as it acquires the Informa Industry & Infrastructure Intelligence and Auto Aftermarket media brands.

In its latest step to support the brand’s rapid growth and mission to deliver quality content to B2B markets, the Tennessee based company plan to grow the events division and global exhibitions including:

  • Manufacturing & Technology Conference
  • Safety Leadership Conference
  • UAI Week
  • UAI Leadership
  • UAI Day of Analytics
  • EC&M Code Conferences

An Endeavor spokesperson told Exhibition World: "The acquisition of these events increases the Event Portfolio within Endeavor significantly. We are keen to grow this sector of our business, and this seemed like an ideal opportunity to do so in markets that were closely related to our own. We are anxious to get started on working with the strong Event Teams and Event Brands coming over and are keen to see what opportunities a growing Events Division will have for the company.”

The acquisition which is set to double the amount of its staff, comes after a previous acquisition of Clarion completed earlier this year.

The business portfolio will now include 60 events in 16 B2B sectors as well as its ongoing existing range of technical B2B journals including; Oil & Gas Journal, Water Technology, Laser Focus World and Evaluation Engineering.


Datateam merges two titles, forming ‘Factory & Handling Solutions’

This October, Datateam Business Media is celebrating the 70th anniversary of Factory Equipment magazine. With over 700 issues under its belt, the team at Datateam have decided to merge the publication with sister magazine Materials Handling & Logistics.

The new monthly magazine will be titled Factory & Handling Solutions and will bring readers similar content to its former titles including case studies, opinion pieces from leading experts and latest product innovations. Editor, Rachel Tucker aims to refresh the magazine with a new look alongside its editorial calendar and regular e-newsletter.

In the upcoming bumper issue, Factory & Handling Solutions is set to explore features including health and safety, boilers, pumps and valves, supply chain management, warehousing, handling and storage and compressed air.

The issue is set for launch on the 24th October 2019.

We’ll certainly be keeping an eye out for the exciting new issue!


Launch of new manufacturing publication ‘MADE in Ireland’

Earlier this year, it was announced by MA Business that a new publication ‘MADE in Ireland’ will be created to reflect and promote the success story that is Ireland’s engineering sector. On 24th September, the first issue of the magazine was launched, reporting and exploiting the manufacturing and design of Ireland, and in turn offering companies a factual resource that positively reflects their market so they can continue to grow as a manufacturing nation.

With more than 6,000 manufacturing organisations, and 200,000 professionals in Ireland, it was recognised that the Irish needed a resource about the country’s growing manufacturing sector- and that’s exactly what the team at MA Business has achieved.

Commenting on the new launch, Publishing Director Luke Webster said, “This is an exciting step for our growing manufacturing and engineering portfolio. There’s clearly and appetite for high quality, technically led content in Ireland, with a drive to innovate and increase manufacturing exports. MADE in Ireland will promote the great manufacturing and R&D work taking place in Ireland. The content will focus on providing manufacturers with the expertise and support that will enable them to design, develop and manufacture better products.”

The new website www.madein.ie is now live. Readers can subscribe to access content via a monthly e-newsletter and bi-monthly print and digital edition.

 


Hootsuite Summer Social Series Webinar 2: Using search and social advertising together

Following our attendance at the first webinar of the Hootsuite Summer Social Series, we joined the next live webinar to explore the ‘Best practices for using search and social advertising together’. This is the second webinar we’ve attended in the series presented by Hootsuite to learn new strategies on search and social advertising. If you missed our blog on the first Hootsuite webinar click here. The second webinar of the series covered how to use Google and Facebook simultaneously to get best results. So, what did we learn?

Advertising on Facebook is proven to increase your Google results

If you’re an active user on Facebook, you may have noticed some ad’s which are of interest to you. This is because you’ve been targeted by a company using the Facebook audiences feature. This allows companies to reach out to new people who may or may not have realised they needed your product or service based on information Facebook holds about you; whether that be your age, location or interests. Naturally, if you saw a Facebook advertisement you were interested in, you may out of curiosity switch to Google for further research. From Hootsuite’s findings, it is suggested that by advertising on Facebook, your search results on Google will increase on average by 34%.

Keeping consistent across search and social channels

There’s a lot of noise out there in relation to marketing across both search and social. Therefore, to ensure your brand can stand out and for maximum chance of conversion, your messaging must be consistent. As you may know, it takes multiple touchpoints for a prospect to consider purchasing from your brand so you must stick to one consistent message or offer.

It’s not just brand names people are searching for- they’re also looking for offerings and results. Additionally, catchy headlines, phrases, or propositions are those that are more memorable than a just a brand name, so think about what resonates with your audience and what will stick in their minds. Ensure you are consistently optimised for those keywords across search and social so you can easily be found.

Using Facebook to retarget uses from search ads
Retargeting is an ever-growing subject in the world of marketing at the moment. What people are unaware of, is that there is more to retargeting than just purely displaying ads to website visitors. In order to maximise your efforts in retargeting, you can cross over with search and social. Often when clicking on a Google ad, visitors will come away from the page, perhaps do some additional research and explore other alternative options or solutions. However, by retargeting with Facebook, ads appear when the user visits the social media platform at a later date, reminding them about your offer and keeping your company at the top of their minds.

In summary, you shouldn’t be thinking about whether search or social is better for your brand- you should instead think how it is best to use search AND social together. Stay tuned for the final blog on the third webinar of the Hootsuite summer series.


A day in the life of a Marketing Specialist

My name is Taylor, and I’m one of the Marketing Specialists at Armitage Communications, based in one of our locations in Saffron Walden, Essex.

The purpose of this blog is to share some of the details about how I got into the marketing industry, my typical working day, and help you decide if a similar role could be for you.  

I originally joined the company four years ago as an Apprentice when Napier acquired Peter Bush Communications, following my interest in Marketing at A-Level. In 2017 after completing my NVQ, I was offered to take on the role as a Marketing Specialist, and my roles and responsibilities have developed since that very moment and into the merge with Armitage Communications. You can read more about vocational benefits and why you should consider an apprenticeship in one of our latest blogs.

 

From day to day, I have regular calls with colleagues from both Armitage and Napier to discuss ongoing projects and our top priorities for the week. I also join calls with clients and Account Managers to go through our WIP (work in progress) document to highlight outstanding tasks, or new upcoming campaigns. Projects I work on for clients can vary; I could be working on tasks ranging from social media planning and creation, content and blog writing, through to event management.  

One of the key aspects of the role that surprised me when I joined the company was the amount of trust I had from my colleagues, especially coming from an apprenticeship. I have been given opportunities to work freely on development tasks such as SEO, and email marketing via HubSpot, which helped build my confidence. I was also offered, and I accepted various training and career development opportunities such as the CIM Certificate in Professional Marketing at the Cambridge Marketing College.

I would consider my position at Armitage rather fast-paced and flexible. As well as supporting administration and marketing duties, I am never stuck to one project or duty, which why the role is rather enjoyable and comes as great experience for me in the early stages of my marketing career.

If you’re considering a similar marketing role, or are interested in working for us, get in touch today!  


Hootsuite Summer Social Series Webinar 1: What we learnt about social media personalisation

There’s a lot of discussion and articles lately about the importance of personalised content within marketing. We decided to take an alternative route by registering for Hootsuite’s ‘Summer Social’ series of webinars to see what more we could learn and share directly from the ultimate experts in social. The first webinar we attended was ‘Know your customer: Delivering a personalized experience on social’; and in this blog we’ll share what we discovered from the first webinar of the series.

For those who may not have much experience with the platform, Hootsuite enables businesses to make scheduling, managing and reporting on social media content easier. At Armitage, we use Hootsuite regularly for these very reasons.

Personalised marketing has become a massive talking point for marketers across the world, with goals to tailor content based on customer behaviours and specific needs. Hootsuite believe that in order to maintain and build relationships through an automated social platform, the process must remain as human as possible throughout, and this is where personalisation comes in.

Here's some key points on what we learnt about personalisation from Hootsuite’s webinar:

  • 80% of consumers are more likely to buy from brands when they offer a personalised experience. That’s for sure one way of increasing conversion rates.
  • Brands are now becoming less focus on reach, but more on creating quality content personalised to customers.
  • The one size fits all approach to social media is outdated. After all, you wouldn’t ask someone to retweet your post on Facebook…
  • Whilst some content might work for one business, it doesn’t mean it will work for yours. Understand your target market through customer personas. If you need some help, we’ve created a B2B persona creator tool for you to try.
  • Create a varied content library including; high-quality videos for Facebook, shortened videos and imagery for Instagram, behind the scenes video clips for Instagram stories, and recruitment posts for LinkedIn- the possibilities are endless.

If you want a deeper understanding of using personalisation across your social channels, you can watch the full Hootsuite webinar here.