Armitage Comms Blog


Our Blogs

 

Here at Armitage Communications, we’ve worked hard to pull together a mixture of educational marketing content and relevant industry news.
Read our blog to get an idea of what stimulates and inspires us to work within this sector and our thoughts and opinions about PR, marketing and the industry.

Easily Develop Personas with our B2B Persona Creator Tool

It’s no secret that the key to a successful campaign, is ensuring that you are targeting the right audience, and with the right messages. Online platforms now play a significant part in interacting…

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Five trends in industrial robotics that are helping to transform manufacturing

Today a Meltwater search of ‘robotics’ headlines tallies 24 results across 12 titles including BBC News, Financial Times and HR magazine. We’re dedicated to following the robot trends across all…

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Hootsuite Summer Social Series Webinar 2: Using search and social advertising together

Following our attendance at the first webinar of the Hootsuite Summer Social Series, we joined the next live webinar to explore the ‘Best practices for using search and social advertising together’.…

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A day in the life of a Marketing Specialist

My name is Taylor, and I’m one of the Marketing Specialists at Armitage Communications, based in one of our locations in Saffron Walden, Essex.The purpose of this blog is to share some of…

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AI bias and a new agriculture: ‘AI: More than human at the Barbican’ review part two

Over the last few days we’ve scanned many headlines which herald the future of artificial intelligence such as CMR Surgical’s £1bn Series C funding, a company based in Cambridge that is set to…

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Five good reasons to consider apprenticeships

With the tendency of many schools to focus on academic qualifications as a route to a good career, the value of vocational education is often overlooked. This is a shame, because vocational…

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From Golem to governing society: ‘AI: More than human’ review part one

September welcomes the start of another academic year and the media has been busy as usual covering the latest in Science Technology Engineering and Maths (STEM) news. As the skills gap continues to…

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Hootsuite Summer Social Series Webinar 1: What we learnt about social media personalisation

There’s a lot of discussion and articles lately about the importance of personalised content within marketing. We decided to take an alternative route by registering for Hootsuite’s ‘Summer Social’…

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Analyse your Website with Our SEO Audit and Reporting Tool

With 93% of online experiences beginning with a search engine, and 75% of people never scrolling past the first page on Google, it’s hard to argue that SEO shouldn’t be an important part of your…

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Six tips for successful Account Based Marketing

Marketers are often tempted to cast their net wide when seeking to snare new leads – after all, it seems efficient to produce one piece of marketing collateral and send it out everywhere. Something…

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