A day in the life of a Marketing Specialist

My name is Taylor, and I’m one of the Marketing Specialists at Armitage Communications, based in one of our locations in Saffron Walden, Essex.

The purpose of this blog is to share some of the details about how I got into the marketing industry, my typical working day, and help you decide if a similar role could be for you.  

I originally joined the company four years ago as an Apprentice when Napier acquired Peter Bush Communications, following my interest in Marketing at A-Level. In 2017 after completing my NVQ, I was offered to take on the role as a Marketing Specialist, and my roles and responsibilities have developed since that very moment and into the merge with Armitage Communications. You can read more about vocational benefits and why you should consider an apprenticeship in one of our latest blogs.

 

From day to day, I have regular calls with colleagues from both Armitage and Napier to discuss ongoing projects and our top priorities for the week. I also join calls with clients and Account Managers to go through our WIP (work in progress) document to highlight outstanding tasks, or new upcoming campaigns. Projects I work on for clients can vary; I could be working on tasks ranging from social media planning and creation, content and blog writing, through to event management.  

One of the key aspects of the role that surprised me when I joined the company was the amount of trust I had from my colleagues, especially coming from an apprenticeship. I have been given opportunities to work freely on development tasks such as SEO, and email marketing via HubSpot, which helped build my confidence. I was also offered, and I accepted various training and career development opportunities such as the CIM Certificate in Professional Marketing at the Cambridge Marketing College.

I would consider my position at Armitage rather fast-paced and flexible. As well as supporting administration and marketing duties, I am never stuck to one project or duty, which why the role is rather enjoyable and comes as great experience for me in the early stages of my marketing career.

If you’re considering a similar marketing role, or are interested in working for us, get in touch today!  


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Armitage Communications Welcomes New Account Director

Armitage Communications has welcomed Ian Jarrett to the team as Account Director. Ian joins the agency with a strong engineering background, and more than 25 years of experience in both the electronics and industrial automation sectors.

Ian will assist in helping develop and grow the agency; and brings a wealth of knowledge to the role, specializing in global marketing communications, content generation, media relations and strategic marketing.  

“I am really excited to be joining Armitage Communications” stated Ian. “Armitage has an unrivalled reputation for content generation for the B2B technology and engineering industries and as part of Napier it has a great future ahead. What’s more the whole organisation has a very transparent set of company values that benefits both its employees and its customers. For me it was important to join a business where hard work and integrity is appreciated and rewarded.” 

“I am delighted Ian has joined Armitage, bringing his extensive experience and marketing expertise to our team,” commented Mike Maynard, managing director of the Napier Group. “We have already seen strong growth in the business since acquiring Armitage and Ian will help us continue to expand by bringing knowledge, creativity and enthusiasm that client’s value.”

Ian will be working closely with several of Armitage’s key clients, including Airbus, Nokia and ADB Safegate.