Corporate Creativity: The Must Have of the Digital Age

Back in November 2014 we discussed how technology is the frenemy of tomorrow’s workforce. We mentioned how some jobs are likely to be overtaken by digital developments, whilst others, often more creative in nature, are probably a lot safer, as long as we make an effort as a nation to brush up on our techy skills such as SEO, HTML and digital content design to facilitate our ideas.

But what do you do if you’re not a creative? Taking our predictions to the extremes of a futuristic nihilistic blockbuster, this would leave a lot of people starving on the streets. Equally, if you are a creative you know that the juices are exhaustible. Some brilliant writers have suffered the infamous writer’s block such as Neil Gaiman, Hilary Mantel and Philip Pullman, yet continue to write bestsellers. Whether you believe you’re imaginative or not, we can tell you how to inspire yourself, put pen to paper, paintbrush to canvas…or more appropriately, fingertips to keyboard or mouse to computer screen. Here are our six top tips.

1. Expose yourself to new things. Whether it’s a museum, art gallery, theatre performance, poetry evening, trip to a new city or country, think of these as original stimuli which will no doubt create a fresh flow of ideas.

2. Always be looking. Whether we realise it or not, we are surrounded by inspiration. Take advertising for example. Conservative estimates reckon that the average person will be aware of 76 advertisements in the course of a day, whether they be hoardings, TV, radio or online ads. Many of these can be used to generate ideas that you can use, whether it be developing catchy headlines or developing new ideas for your own marketing campaigns.

3. Try geo-doodling. Geo-doodling involves walking without direction. Let your feet determine where you go, and instead use your mind to really absorb what is going on around you. Listen to the noises, examine the architecture of the buildings, smell the fragrances of the environment. We tend to rush around on a day-to-day basis, and underappreciate stimuli which wait on every corner.

4. Don’t judge yourself. Instead, just get writing, designing, brain-storming, or playing. You might think what you’ve created is terrible, but someone else might really appreciate it. And if it really is terrible, then you can consider it a step towards something fantastic. It’s a work in progress.

5. Meet new people. Fresh conversation, new faces and sharing original experiences will open up a whole new dimension for your creative masterpiece.

6. Spend time with children. Children have no limits to their imaginations. Remember when you used to be able to entertain yourself for hours on your own, inventing characters and scenarios and thoroughly believing they were real. When the ability to do this died, it didn’t really die. Reawaken it by playing with young children. Their freedom to express ideas will help prompt you to do the same.

At Armitage Communications we are often in need of creative inspiration. As content curators, public relations managers and campaign executioners, we have to think on our feet and conceive original ideas which will create a desired impact. What do you do at work or in leisure time to inspire your muse? Let us know by tweeting @ArmitageComm incorporating hashtag #CorpCreative.


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