Inbound marketing

Inbound Marketing: 5 Tips for Success

Marketing strategies tend to come and go, but Inbound
marketing has proved that it is here to stay.

Even after a decade in the marketing world, inbound
marketing is perceived as a ‘revolutionary’ concept; viewed as a strategy that works,
it delivers excellent results for companies who have taken the plunge and
adopted inbound marketing into their marketing strategy.

However, like most strategies, inbound marketing is not
exempt from being reviewed; and marketers should evaluate their tactics
regularly to ensure they are producing the results you need.

At Armitage, we understand what is required to ensure you
implement a successful inbound marketing strategy; so, we thought it was only
right to share the following 5 tips to ensure your inbound marketing is a
success:

Keep Your Content Fresh

Content is the most important aspect of your inbound
marketing strategy, but with time limits, and everyday pressures, it can be
challenging to keep up with a content schedule. Often this means marketers fall
into the habit of repeating posts, resulting in readers seeing the same content
again and again.

It’s important to have variety in your content, and although
writing new tip sheets, or whitepapers are good, not all content creation needs
to be time consuming. A key way to keep your content fresh without spending
lots of time, is repurposing content you already have.

Take an interesting and popular blog post. What’s stopping
you from turning it into a SlideShare? Or repurposing it as a video? You’ll be
surprised by the amount of great content you already have, which is ready and
waiting to be re-purposed. 

Position Yourself as the Industry Expert

It can be easy to forget that the people searching/reading
your content are trying to solve a problem.

For inbound marketing to be a success, you need to create
content that captures the attention of your leads, by pre-empting their
questions and providing them with the answer to their problems.

You should always write content with your clients/potential
clients in mind. What do they struggle with? What are the key problems they
have faced in the past? By identifying these issues, and more importantly
addressing them in your content, you are instantly positioning your company as
the expert in the industry providing the answers the reader is looking for.

Make it Easy for Customers to Contact You

This may seem like an obvious tip, but it is often
overlooked in making sure your website makes it easy for people to understand
what it is you do and how to contact you.

For example, if your website is your primary source of
inbound opportunities, getting in touch with a real person should always be one
click away on any page of your website.

If a potential customer is on your website and struggles to
find a way to contact you; whether this be via email, phone, or social
engagement, you create the risk of losing a qualified lead within seconds.

To avoid this, make sure you have clear CTAs on all key
pages of your website directing the visitor to your contact information. Or
even better, make sure a clear email address and phone number is featured on
every page of your website, by including this information on the footer of your
pages.

Increase Inbound Visitors to your Site with SEO Strategies

Put yourself in your prospect shoes, they are requiring a
solution to a problem and the first thing they will do is turn to Google.

It is vital that you are properly optimizing your website
and content, to increase organic search traffic. By effectively leveraging
search engine optimization, targeting high traffic keywords, and analysing data
trends, you’re positioning your website and brand higher in the search engine
results, increasing your online visibility to inbound visitors.

Don’t Forget to Nurture Your Leads

Often marketers are so focussed on using inbound tactics to
attract people, they can forget one crucial element – nurturing your leads.

It is important to remember that once a lead fills in a form
or downloads a piece of your content, you need to follow up through email or
calling to qualify and nurture the lead.

With Marketo
revealing that a massive 96% of visitors viewing your website aren’t ready to
buy; lead nurturing is vital in helping your leads through each stage of the
funnel, (whether this be through email marketing, lead scoring or list
segmentation) until they are in a position to buy.

It can be a tough job to ensure your inbound marketing strategy is running smoothly and successfully; but by utilizing these top five tips, your company will be on the right path to inbound marketing success!