From Apprentice to Marketing Specialist – National Apprenticeship Week 2020

It has been three years since I completed an apprenticeship with the Napier Group, and I have recently hit 4 years of working with the agency. As each year passes and the National Apprenticeship Week dawns, I often reflect on how my apprenticeship allowed me to blossom into the Marketer I am today. In this blog I thought I would share my perspective on how an apprenticeship helped kickstart my career.

When I completed my A-Levels back in 2015, I wasn’t certain about what I wanted to do, or where I wanted to go after Sixth Form. I then applied for an apprenticeship at Cambridge Regional College and since then, I haven’t looked back. My progression throughout the programme really gave me the boost I needed to develop critical skills needed in a professional environment.

I chose the apprenticeship path over University, and I strongly believe that it was the right decision for me. Armitage gave me the opportunity to develop my marketing skills and gain valuable career experiences in a real working environment; something I didn’t think was possible at such an early stage. Still today I am grateful for the time and training the company dedicated to my development during my apprenticeship.

During my time as an apprentice, I was able to build my reporting and Microsoft office skills as well as build relationships with clients and work on various exciting B2B marketing campaigns.

In 2017 I became a Marketing Specialist at the Saffron Walden office, and continued my education with the CIM Certificate in Professional Marketing at Cambridge Marketing College. I still continue to learn new things here at Armitage, but my apprenticeship will always remain as one of my highlights.

An apprenticeship worked for me, and I would definitely recommend the programme to anyone looking to make the first step up into a worthwhile career.


Armitage Communications Welcomes Amy Moqbel as Senior Account Manager

 Armitage Communications has welcomed Amy Moqbel to the team as Senior Account Manager.

Amy joins the team with 13 years of marketing experience, and a master’s in strategic marketing. As a self-professed design geek, Amy has previously trained as a Product Design Engineer, and her career history spans both big and small businesses where she has been responsible for driving business growth across several different product categories.

“I have always had a keen interest in tech and innovation trends and remain fascinated by how they will shape our future” commented Amy. “I am excited to join the team here at Armitage”.

“I am delighted to welcome Amy to the Armitage team” commented Mike Maynard, Managing Director of the Napier Group. “With a strong background in engineering and technology, Amy further strengthens our team of technical journalists and engineers”.

Amy will be working closely with ABB and will deliver communications solutions for ABB’s world-renowned measurement & analytics products.


welcome

Armitage Communications Welcomes New Account Director

Armitage Communications has welcomed Ian Jarrett to the team as Account Director. Ian joins the agency with a strong engineering background, and more than 25 years of experience in both the electronics and industrial automation sectors.

Ian will assist in helping develop and grow the agency; and brings a wealth of knowledge to the role, specializing in global marketing communications, content generation, media relations and strategic marketing.  

“I am really excited to be joining Armitage Communications” stated Ian. “Armitage has an unrivalled reputation for content generation for the B2B technology and engineering industries and as part of Napier it has a great future ahead. What’s more the whole organisation has a very transparent set of company values that benefits both its employees and its customers. For me it was important to join a business where hard work and integrity is appreciated and rewarded.” 

“I am delighted Ian has joined Armitage, bringing his extensive experience and marketing expertise to our team,” commented Mike Maynard, managing director of the Napier Group. “We have already seen strong growth in the business since acquiring Armitage and Ian will help us continue to expand by bringing knowledge, creativity and enthusiasm that client’s value.”

Ian will be working closely with several of Armitage’s key clients, including Airbus, Nokia and ADB Safegate.


Roll up, roll up, we have an opening for a sparky new PR exec...

Are you searching for a job in technical PR? Today's your lucky day as we have a position we need to fill as soon as possible. In fact, we are always on the look out for talented, bright and enthusiastic individuals, so have a go at the quiz below to find out if you'd fit right in here at Armitage Communications.

In order to take the quiz you will need to either sign up or log in via your Facebook account. You can also log in with the details [email protected], password: Armitage.

If you're a technical wizard or technical apprentice, please get in touch and email [email protected] with your C.V, quiz result and 200 words as to how you'd argue that tech PR is actually a fascinating, mentally-stimulating and up to the minute industry. Technical errors, we're sorry but our advice is to go back to the drawing board. Tech PR probably just isn't right for you.

But hang on, if you're on our blog then something must have taken your fancy...?