Analyse your Website with Our SEO Audit and Reporting Tool

With 93% of online experiences beginning with a search engine, and 75% of people never scrolling past the first page on Google, it’s hard to argue that SEO shouldn’t be an important part of your digital marketing strategy.

Each year, Google makes hundreds of changes to search, reporting an incredible 3,234 updates in 2018, an average of almost 9 per day!

As part of the Napier Group, we understand that SEO should be an important aspect of your digital marketing strategy; and our SEO Audit tool allows you to easily review your own website, quickly identifying any problematic areas that need attention, enabling you to make subtle changes to your site, and improve your own ranking on Google.

Our SEO Audit tool analyses key aspects of your website including:

  • Mobile Optimisation - Our SEO tool checks the site compatibility with mobile devices and delivers a simple usability score.
  • Page Speed – An important factor in search rankings, our tool measures speed for both mobile and desktop versions of your website.
  • Keyword Analysis – Our tool identifies the single, two, three and four-word keywords from the page, enabling you to optimize copy to meet your SEO goals.
  • HTML Headings – It’s important to have a structure to your page, as this will provide a good user experience. Search engines use headings to index the structure and content of your web pages.

 

Why not try our SEO Audit Tool today, and gain insight into how you can move up Google’s rankings. Alternatively, to find out more about how we can help you with SEO, and get the advantage on your competitors, give us a call on 020 8667 9660 or email us now.


5 Top Digital Marketing Tactics for Future Success

It’s no secret that the digital age has changed the way B2B companies interact with their customers. With technology constantly evolving, tactics that once used to be revolutionary, like personalisation, are now expected from consumers, and companies are having to regularly rethink their digital strategy to ensure they are communicating with consumers effectively.

At Armitage, we understand how technology has evolved marketing, and what B2B companies need to do in order to interact with customers successfully. This is why we’ve pulled together 5 top tactics your digital marketing strategy should include, to ensure success for the future:

Original Video Content

Video marketing, especially within the B2B sector, has become a great tool for companies to introduce their solutions to consumers.

If you’re not already, targeting your customers with an interesting two- or three-minute video is a great way to provide them with valuable, bite size content. Your video needs to be engaging and you can do this through a variety of ways including:

  • Walk your viewer through how you helped a specific customer get from point A to B, show them how your company started, or how you developed a specific feature of your product. Hook your audience with an easy to understand video first, before going into specifics.
  • Useful and Educational Content: Include useful and educational content. Whether you choose to share tutorials of how to use your product/solution, product demos, or ‘how-to’ style videos, this is a great way to provide your audience with information in a quick and simple way.

 

 

Influencer Marketing

The word ‘influencer’ is commonly associated with the B2C world, with beauty bloggers more commonly coming to mind. This could explain why influencer marketing has been slow to gain momentum within the B2B tech sector; but the last year has seen a rise, with technology companies increasingly partnering with influencers to improve their credibility and social media reach.

As tech buyers become more desensitized to the marketing they see daily, influencer marketing provides companies with a fantastic opportunity to leverage influencers, who have built a loyal following and credibility within the industry, to market to decision makers.

In the first half of 2019, we’ve seen a clear increase in awareness about influencers, with both clients and potential clients requesting more information about influencer marketing and the benefits it can provide for them. If your looking to invest into influencer marketing, and want to know how Armitage can help you, get in touch!

Re-Targeting Current Clients

Often one of the biggest digital marketing tactics B2B companies overlook is retargeting current clients.

Usually, clients are only using/buying 20% of what your company offers. By including a re-nurturing plan in your marketing strategy that actively re-target’s current customers, you will be able to build a process that ensures your company is facilitating consistent retention, upsell and cross-sell of additional products, features and services.

Re-targeting can be implemented across a range of different digital platforms, with the most popular including Google Ads, AdRoll and LinkedIn.

SEO and Content

We all know content is king when it comes to SEO success. SEO sits at the heart of any digital marketing strategy and aligning your SEO to your content is vital in maintaining a strong presence online and driving leads to your website.

But how do you ensure that you’re not only writing content, which is highly ranked, but also quality content that is user-focused?

SEO can be complicated but the following three tips will ensure you are well on your way to achieving success:

  • Keyword Research: Perhaps one of the most significant factors of SEO, is completing good keyword research. Find relevant keywords that relate to your expertise, products/services and your audiences search intent.
  • Topic Research: Analyse your keyword research and identify topics on what your audience wants to learn, so you can produce content that will help them solve their problems.
  • Focus on Readability: Ensure your piece of content is readable. Is your content easy to follow? Clear on what it is describing? To be readable, your content needs to present all types of information in an understandable way.

 

 

Marketing Automation Tools

There’s no longer a way to escape marketing automation, as across the marketing world, companies are either looking to invest, beginning to implement or already have access to marketing automation tools.

A marketing automation tool such as HubSpot, provides a simple way for marketers to stay on top of contacting and nurturing leads. With sale cycles lasting weeks, months and even years within the B2B tech industry, marketing automation helps you stay top of mind, and market to your contacts on a regular and intelligent basis; and more importantly it isn't time-consuming for either the marketing or sales team.

At the speed technology is changing, it’s clear to see that marketing automation is one tool marketers will not be able to ignore for much longer; as marketing automation platforms like HubSpot or Marketo will provide companies with the opportunity to interact with their customers more simply and successfully.

We hope these tactics help you when moving forward with your digital marketing strategy, and please get in touch today, if you have any questions, or require further assistance.


Corporate Creativity: The Must Have of the Digital Age

Back in November 2014 we discussed how technology is the frenemy of tomorrow’s workforce. We mentioned how some jobs are likely to be overtaken by digital developments, whilst others, often more creative in nature, are probably a lot safer, as long as we make an effort as a nation to brush up on our techy skills such as SEO, HTML and digital content design to facilitate our ideas.

But what do you do if you’re not a creative? Taking our predictions to the extremes of a futuristic nihilistic blockbuster, this would leave a lot of people starving on the streets. Equally, if you are a creative you know that the juices are exhaustible. Some brilliant writers have suffered the infamous writer’s block such as Neil Gaiman, Hilary Mantel and Philip Pullman, yet continue to write bestsellers. Whether you believe you’re imaginative or not, we can tell you how to inspire yourself, put pen to paper, paintbrush to canvas…or more appropriately, fingertips to keyboard or mouse to computer screen. Here are our six top tips.

1. Expose yourself to new things. Whether it’s a museum, art gallery, theatre performance, poetry evening, trip to a new city or country, think of these as original stimuli which will no doubt create a fresh flow of ideas.

2. Always be looking. Whether we realise it or not, we are surrounded by inspiration. Take advertising for example. Conservative estimates reckon that the average person will be aware of 76 advertisements in the course of a day, whether they be hoardings, TV, radio or online ads. Many of these can be used to generate ideas that you can use, whether it be developing catchy headlines or developing new ideas for your own marketing campaigns.

3. Try geo-doodling. Geo-doodling involves walking without direction. Let your feet determine where you go, and instead use your mind to really absorb what is going on around you. Listen to the noises, examine the architecture of the buildings, smell the fragrances of the environment. We tend to rush around on a day-to-day basis, and underappreciate stimuli which wait on every corner.

4. Don’t judge yourself. Instead, just get writing, designing, brain-storming, or playing. You might think what you’ve created is terrible, but someone else might really appreciate it. And if it really is terrible, then you can consider it a step towards something fantastic. It’s a work in progress.

5. Meet new people. Fresh conversation, new faces and sharing original experiences will open up a whole new dimension for your creative masterpiece.

6. Spend time with children. Children have no limits to their imaginations. Remember when you used to be able to entertain yourself for hours on your own, inventing characters and scenarios and thoroughly believing they were real. When the ability to do this died, it didn’t really die. Reawaken it by playing with young children. Their freedom to express ideas will help prompt you to do the same.

At Armitage Communications we are often in need of creative inspiration. As content curators, public relations managers and campaign executioners, we have to think on our feet and conceive original ideas which will create a desired impact. What do you do at work or in leisure time to inspire your muse? Let us know by tweeting @ArmitageComm incorporating hashtag #CorpCreative.